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The iPad was supposed to revolutionize news books, and computers. So what happened?



A few months after Steve Jobs introduced the iPad to the world, a device he called "magical and revolutionary" onstage, there was a team visiting Apple headquaters working to find ways to live up to that description. When the tablet came out in 2010, some people weren't sure what to use it for.

Apple had to demonstrate how you could lean back on a couch and read or watch a show, in a way that didn't make sense on a laptop or a phone.

This team was scrambling to create something brand new for the iPad ahead of a splashy launch in New York. But the team didn't work for Apple; they worked for Rupert Murdoch's News Corp, and under the close watch of Jobs and Apple's iPad team, they were trying to create the first newspaper desinged specifically for a tablet.

The app would be called the Daily, and it looked like a tabloid come to life, with animated graphics and videos.




It was clear Apple wanted The Daily to be a success as much as News Corp did. Jobs provided feedback on early versions of app. There was a sense within News Corp that Jobs would've been even more involved with the project if his health hadn't started to seriously decline around the same time. The Daily was gearing up to launch, Dobrowolski said.

The Daily shut down less than two years later. 




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